Study: UK Digital Adspend up 13% in H1 2026

Study: UK digital adspend up 13% in H1 2026

The UK digital advertising market reached £21.2 billion (€24.7bn) in the first six months of 2026, up 13 per cent year on year, according to IAB UK’s Digital Adspend Study HY 2026, produced with mediasense. Advertisers invested almost £5 billion more in digital advertising in H1 2026 than they did across the entirety of 2020. […]

Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise

In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets.

H1 digital spend tops £21bn as retail and video clean up - DecisionMarketing

H1 digital spend tops £21bn as retail and video clean up. Brands spent almost £5bn more in H1 than they did during the whole of 2020