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H&M, Uniqlo and GAP Copy Zara and Marta Ortega's Strategy to Raise the Average Ticket
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Marta Ortega’s strategy at the head of Inditex—limited collections signed by luxury designers, prices that rub the 1,000 euros and flagship in the most exclusive neighborhoods—has redefined the fashion retail. H&M, Uniqlo and GAP have taken note and already replicated the ‘Zara recipe’ to escape the price war of the Chinese low cost that Shein leads, with a direct effect on the consumer’s pocket: the increase of the average ticket. Zara’s recipe…
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