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H&M’s New Barcelona Office Tackles Its Inventory Trade-Off

Summary by ts2.tech
H & M Hennes & Mauritz AB (STO:HM-B) has opened a production office in Barcelona that puts design, buying and supplier work under one roof. The move addresses a specific weakness in its operating model: leaner inventory has helped margins, but it has also left some demand unfilled. The opening does not change H&M's earnings…

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The Swedish group installs in the Catalan capital a product office that groups teams of design, purchases and relationship with suppliersOthers: H&M's demand for customer service in Barcelona, immersed in the middle of “ERE undercover”

·Spain
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The fashion company H&M has opened a new production office at the Casa de les Punxes in Barcelona, which will focus on product development and promote the identification of trends. This opening “strengthens H&M’s ability to develop relevant products in an agile and connected way, always keeping the customer in [...] La entrada H&M opens a production office in Barcelona aparece primero en Forbes España.

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Forbes España broke the news on Monday, September 7, 2026.
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