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GuideWell Appoints Brian D. Pieninck President & CEO

JACKSONVILLE, Fla. – [August 4, 2025] – GuideWell Mutual Holding Corporation has appointed Brian D. Pieninck as its next president and chief executive officer (CEO), effective Oct. 1. Currently president and CEO of CareFirst BlueCross BlueShield and Board Chair of the Blue Cross Blue Shield Association Board of Directors, in his new role Pieninck will also lead Florida Blue, GuideWell’s largest subsidiary and oversee the strategic direction and …
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jacksonvillefreepress.com broke the news in Jacksonville, United States on Monday, August 11, 2025.
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