US EditionGUESS?, INC. ANNOUNCES CHIARA FERRAGNI AS THE NEW FACE OF THE SPRING 2026 GLOBAL CAMPAIGN
Chiara Ferragni returns as the face of Guess spring 2026 campaign after acquittal, marking a personal and professional rebirth, with the campaign launching worldwide next month.
- On Wednesday, Guess Inc. revealed Chiara Ferragni will front the spring 2026 global advertising campaign, to launch in February; Paul Marciano said she embodies the Guess woman and collection.
- Earlier this month a Milan court acquitted Chiara Ferragni in a charity-related trial, and in April she took control of Fenice Srl to relaunch her brand.
- Photographed by Luca and Alessandro Morelli, the images alternate between black-and-white and color and show the Bellflower pants, Guess signature bandage dress, and Camden Bag.
- The collaboration marks a high-profile comeback for Chiara Ferragni, who returns with longstanding brand partnerships as Guess Inc. is taken private following Authentic Brands Group's 51 percent stake acquisition.
- Pairing a leading early influencer with an iconic American label ties into Guess Inc.'s history of landmark marketing and positions the brand within influencer-driven strategies across about 100 countries and 1,600 stores globally.
14 Articles
14 Articles
The return goes from fashion, and from a brand that is part of its history. Chiara Ferragni tries to recover what she has lost after the scandals and investigations, and she does it again to be the face of a great international campaign with Guess. Her first fashion collaboration comes exactly a week after the closure of the judicial proceedings linked to the so-called pandoro-gate, a restart that comes after years of forced stop and that the di…
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