GTA VI Marketing Takes over Miami as "Welcome to Vice City" Sign Goes up at Kaseya Center
Rockstar Games paid nearly $1 million for the rooftop promotion, which can stay up for a year or until the Miami Heat’s final home game in 2027.
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GTA 6’s Takeover Of Miami Begins With $1M Sign
GTA 6’s takeover of Miami has begun as we enter the final 2 months before launch. Anyone flying into Miami International Airport from the ocean will now see a “Welcome to Vice City” and VI sign on top of the Kaseya Center. WPLG Local 10 News got aerial footage of the sign as seen in [...]
Rockstar Games is starting to turn Miami into Vice City with a huge sign on the roof of Kaseya Center, a multi-purpose stadium where basketball matches are played.
Miami journalists report that Take-Two Interactive spent nearly $1 million to install a "Welcome to Vice City" sign in the city. This is, of course, the next step in the massive marketing campaign surrounding Grand Theft Auto 6. See more
The Miami Kaseya Center, a basketball field of the Heat, now displays "Welcome to Vice City" on its roof. GTA 6's marketing campaign passes the second to two months of launch. From now on, travellers arriving in Miami by plane will be greeted by the phrase "Welcome to Vice City", displayed in large on the
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