US EditionGTA 6 Cost Might Surprise Fans as Take-Two Boss Talks 'Fair Price'
UNITED STATES, AUG 7 – Take-Two CEO Strauss Zelnick says GTA 6 pricing will focus on value and fairness amid $100 price speculation, with the game expected to generate $10 billion lifetime revenue.
- Discussing GTA 6 pricing, Zelnick said Thursday that 'pricing will come from Rockstar in due time.'
- Industry analysts ignited the debate over a $100 GTA 6, calling it 'industry analyst nonsense' about the upcoming game's price.
- Zelnick highlighted that game prices currently top out at $80, and he suggested a different approach may be taken for GTA 6 pricing.
- Zelnick added that 'Variable pricing has been the nature of this industry forever' and said Take-Two aims to 'deliver more value than what we charge,' emphasizing ongoing pricing strategies.
- Looking ahead, GTA 6 will release on May 26, 2026, with pricing details pending Rockstar's announcement.
21 Articles
21 Articles
Take-Two CEO Addresses GTA 6 Pricing Rumors
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GTA VI May Cost $100, But Take-Two Insists It Offers More Value Than Its Price Tag
The next instalment of Rockstar's blockbuster franchise, Grand Theft Auto VI, may come with a price tag as jaw-dropping as its scale — $100 (£74.40). But publisher Take-Two Interactive is doubling down, insisting that the game's content and scope will more than justify the cost.With a confirmed release date, expectations are sky-high. And while gamers are bracing themselves for what could be the priciest mainstream console game ever, Take-Two sa…
Will GTA VI hit the $100 price mark?
Despite the delay that we all saw coming, GTA VI remains one of the most anticipated games ever. And while we still have over eight months until release, we’re all speculating just how much the game will cost, with a lot of chatter that it could hit the $100 mark, which, if it does, could indicate a point of no return for the industry. CEO of Take-Two Interactive — the parent company of Rockstar Games — Strauss Zelnick said that a price point fo…
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