US EditionGTA 6 Cost Might Surprise Fans as Take-Two Boss Talks 'Fair Price'
UNITED STATES, AUG 7 – Take-Two CEO Strauss Zelnick says GTA 6 pricing will focus on value and fairness amid $100 price speculation, with the game expected to generate $10 billion lifetime revenue.
- Discussing GTA 6 pricing, Zelnick said Thursday that 'pricing will come from Rockstar in due time.'
- Industry analysts ignited the debate over a $100 GTA 6, calling it 'industry analyst nonsense' about the upcoming game's price.
- Zelnick highlighted that game prices currently top out at $80, and he suggested a different approach may be taken for GTA 6 pricing.
- Zelnick added that 'Variable pricing has been the nature of this industry forever' and said Take-Two aims to 'deliver more value than what we charge,' emphasizing ongoing pricing strategies.
- Looking ahead, GTA 6 will release on May 26, 2026, with pricing details pending Rockstar's announcement.
26 Articles
26 Articles
Take-Two CEO Addresses GTA 6 Pricing Rumors
Everyone has been waiting to find out what the price of GTA 6 will be. We’ve seen speculation for a while now that it might get to as much as $100. Some have been saying they’ll follow Nintendo (wild phrasing) by going the $80 route. But Take-Two CEO Strauss Zelnick might have other plans… As reported by Gamespot, Strauss Zelnick was speaking on the Take-Two investor call when the potential $80 price of Grand Theft Auto 6 came up. Here’s some of…
The head of the publisher Take-Two Interactive talks about the increased sales prices of games. CEO Strauss Zelnick wants to "offer more value than we demand in money".
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