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Group Rocher finds buyer for Petit Bateau - RetailDetail EU

Summary by retaildetail.eu
The French group behind cosmetics brand Yves Rocher is selling children's clothing brand Petit Bateau to an American investment fund that specializes in relaunching traditional brands.

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On Thursday, September 4, the sale of the Petit Bateau brand was announced by the Rocher group (based in Morbihan), in favour of an investment group based in the United States. The day after the announcement, staff and unions responded.

In France, in the midst of a trade war with the United States, a French textile institution is swinging under American flag. The owner of the clothing manufacturer Petit Bateau announced Thursday, September 4th that he wants to sell the brand to the American investment fund Regent.

·Paris, France
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The clothing brand, famous for its marinates and panties, will leave the ship Yves Rocher, the French group announced this Thursday, September 4.

·Paris, France
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Lean Right

INFO LE FIGARO - Groupe Rocher sells the famous French brand of children's clothing to the Regent investment fund.

·Paris, France
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It is the Californian investment fund Regent, created quite recently (in 2013) that is expected to buy the company Petit Bateau which is well known in France, moreover Regent is not at its first try in France since it is it that has relaunched DIM. Regent defines itself as a specialist in the revival of heritage brands this [...]

The Rocher Group, owner of the famous Little Boat Kids' Ready-to-wear brand, announced this Thursday its choice to designate the American Regent Investment Fund as its sponsor.

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Le Figaro broke the news in Paris, France on Thursday, September 4, 2025.
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