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Group launches campaign backing health-care price transparency push
The "Your Prices" campaign promotes swift adoption of Trump-era rules to reveal hospital and insurer costs, aiming to lower expenses for families and small businesses.
On Tuesday, Save Our States will begin airing the Your Prices campaign, urging policymakers to expand federal healthcare price-transparency requirements.
In recent years, healthcare price transparency has gained bipartisan attention as costs outpace wages, with supporters arguing hidden pricing has raised costs for families and small businesses while limiting patients’ choices.
The 30-second TV spot frames price transparency as a nonpartisan consumer issue and stresses swift reforms like the Advanced Explanation of Benefits, which Andrew Bremberg said could deliver near-term relief.
Advocates call for enforcement of existing disclosure rules, criticizing hospitals and insurance companies for hiding prices, while supporters argue transparency would let consumers compare costs and pressure providers to lower prices.
The campaign builds on Trump-era executive actions as Save Our States says the ad directs viewers to a website praising President Donald Trump's healthcare transparency measures.