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Grocery shoppers are trading down to lower-priced retailers, report finds

A February survey of more than 2,000 consumers found 42% plan to switch to cheaper stores this spring as discounters gain favor.

Summary by retaildive.com
Rather than just seeking cheaper brands, more shoppers are planning to switch retailers entirely, opting for less expensive stores, Alvarez & Marsal found.

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npr broke the news in Washington, United States on Monday, May 11, 2026.
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