Netflix Adopts a New Strategy for Its Next Big Release
Netflix will give Greta Gerwig’s Narnia film a 45-day theatrical window before it streams, a first for the company.
- On Friday, Netflix announced that filmmaker Greta Gerwig's "Narnia: The Magician's Nephew" will hit theaters, including IMAX, on February 12, 2027, before streaming on April 2, 2027.
- While streaming-first strategies made sense for studios a few years ago following pandemic lockdowns, Netflix is now shifting toward traditional theatrical releases to leverage the broad appeal of the C.S. Lewis series.
- Based on the 1955 novel by C.S. Lewis, the prequel stars Emma Mackey, Carey Mulligan, Kobna Holdbrook-Smith, Daniel Craig, and Meryl Streep, following children Polly and Digory encountering Narnia's creation.
- Theater owners have applauded the decision, marking a significant strategic shift for Netflix as it aims to capture audiences on the big screen through its most traditional theatrical launch to date.
- Director Gerwig expressed her excitement about the project, stating "I cannot wait for people to see the film in theaters," and described adapting the concept of a cosmic lion singing Narnia to life as the "honor of a lifetime.
16 Articles
16 Articles
Netflix announced that it will release a film globally at the cinemas almost two months before showing it on streaming, something unreleased for the platform. "Narnia: The Wizard's Sobrinho", directed by Greta Gerwig, will be released at the cinemas on February 12, and will arrive on the platform on April 2, informed Netflix in a statement. Success: 'K-pop Wars' equals BTS record in musical parades and makes history Follow the rhythm: Rolling St…
Netflix will give a wide live broadcast to Greta Gerwig's "Narnia" by releasing the film almost two months before making it available in streaming - a first for the entertainment giant. ...
Netflix to give 'Narnia' wide theatrical release
Netflix NFLX.O on Friday said it would put filmmaker Greta Gerwig's "Narnia: The Magician's Nephew" movie in wide theatrical release next year, where it will play exclusively for more than 45 days — a first for the streaming service.
Netflix Adopts a New Strategy for its Next Big Release
Since it began producing films, the place most viewers have needed to go to see Netflix films is, well, Netflix. While some Netflix-produced films have had theatrical releases, they have generally been relatively limited in scale. That’s about to change, however, at least for one film: Greta Gerwig’s take on The Magician’s Nephew, the first in a series of Chronicles of Narnia adaptations the Barbie and Lady Bird director is working on for the co…
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