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Greenwashing Warning: Coca-Cola’s Aspirational Environmental Claims Challenged in Court
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Greenwashing Warning: Coca-Cola’s Aspirational Environmental Claims Challenged in Court
A recent ruling from a federal appellate court is bringing new attention to claims of greenwashing including specifically that a business’s aspiration statements about environmental matters (e.g., “we will be net zero greenhouse gas emissions by 2040” or “we will use at least 50% recycled material in our packaging by 2030”) can be actionable. The Case: Greenwashing Allegations Against Coca-Cola Earth Island Institute alleges in its greenwashing …
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