Graphic warnings on tobacco products are losing their impact—here are five ways to improve them

Graphic warnings on tobacco products are losing their impact—here are five ways to improve them

Large pictorial warning labels on smoked tobacco products typically feature confronting images of the harmful health outcomes of smoking. Pictures of diseased lungs, gangrene and mouth decay aim to elicit strong emotional responses that reduce the appeal and acceptability of smoking, particularly among young people.

Graphic warnings on tobacco products are losing their impact – here are 5 ways to improve them

Andrej Ivanov/AFP via Getty ImagesLarge pictorial warning labels on smoked tobacco products typically feature confronting images of the harmful health outcomes of smoking. Pictures of diseased lungs, gangrene and mouth decay aim to elicit strong emotional responses that reduce the appeal and acceptability of smoking, particularly among young people. Warning labels also aim to increase knowledge of the many risks smoking poses. Plain packaging in…

Graphic warnings on tobacco products are losing their impact – here are 5 ways to improve them

Janet Hoek, University of Otago; Andrew Waa, University of Otago; Lani Teddy, University of Otago, and Philip Gendall, University of Otago Large pictorial warning labels on smoked tobacco products typically feature confronting images of the harmful health outcomes of smoking. Pictures of diseased lungs, gangrene and mouth decay aim to elicit strong emotional responses that reduce the appeal and acceptability of smoking, particularly among young …