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Google Shares Top Trending Halloween Costumes for 2026. Which Characters Made the Cut?
Google said search spikes, not total searches, put horror characters, viral toys and game-inspired looks at the top of its 2026 Halloween list.
- On Wednesday, Oct. 14, Google released its list of the "buzziest Halloween trends" of 2026, revealing characters from horror films, video games, and viral sensations dominating search traffic.
- Casper Kelly's horror film "Buddy" fueled the top-ranked costume, with the "Buddy unicorn costume" officially overtaking "kids unicorn costume" searches for the first time.
- Following Buddy, the popular squishy toy NeeDoh and Nikki from the horror film "Obsession" rounded out the top 3 rankings. Google also unveiled lists for trending kid, pet, and duo costumes.
- Disco-Themed Scooby-Doo and Shaggy secured the top spot for duo costumes, while Cyclops and Jean Grey from "X-Men" ranked among other popular pairings.
- Hollywood continues driving Halloween inspiration, with the "Descendants" franchise and video game characters like those from "Poppy Playtime" remaining popular. Search trends offer a snapshot of cultural momentum heading into October 31.
Insights by Ground AI
11 Articles
11 Articles
Google’s Top Trending Halloween Costumes for 2026 Include ‘Obsession,’ ‘The Odyssey’ and ‘Descendants’
Hollywood is providing plenty of Halloween inspiration this year, though some of the most-searched costumes for 2026 are coming from considerably stranger corners of the internet. Google has unveiled its top trending Halloween costume searches ahead of Oct. 31, with characters from horror films, video games and viral sensations dominating this year’s list. Leading the […]
·Los Angeles, United States
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Coverage Details
Total News Sources11
Leaning Left10Leaning Right0Center1Last UpdatedBias Distribution91% Left
Bias Distribution
- 91% of the sources lean Left
91% Left
L 91%
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