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Google’s TCF v2.3 Deadline Puts Publisher Revenue at Risk — Clym Responds With Easy Migration Support
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Google’s TCF v2.3 Deadline Puts Publisher Revenue at Risk — Clym Responds With Easy Migration Support
With Google confirming that IAB TCF v2.3 will become mandatory for all newly generated consent strings beginning February 28, 2026, publishers and Consent Management Platforms (CMPs) are entering an important migration window. Google has stated that after the deadline, new TCF v2.2 strings will no longer be supported. Ad requests that do not meet the updated requirements may default to Limited Ads, which could impact monetization performance and…
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