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Google’s New “Web Guide” Will Use AI to Organize Your Search Results

SANTA CLARA COUNTY, CALIFORNIA, JUL 24 – The AI-powered Web Guide groups related pages to enhance search result organization and discovery, using Gemini technology, Google said.

  • On Thursday, Google introduced its Web Guide experiment, a new AI-powered search feature, requiring opt-in via Search Labs.
  • With deeper AI integration, Google’s Web Guide categorizes search results with added context and insights to improve information discovery.
  • In the Web tab, Web Guide uses a custom version of Gemini AI to reorganize search results, for example, grouping pages related to mango tree care with summaries and categories.
  • Users can opt in to Web Guide, which will expand to the All tab and other parts of Search over time, according to Google.
  • Looking ahead, Web Guide suggests a shift away from the ‘10 blue links’ model, as Google gradually rolls out AI-organized search results while monitoring user feedback.
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Google is testing a new AI feature in its search engine, called Web Guide, which respects a little more the way of millions of web pages.

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Digiday broke the news in on Thursday, July 24, 2025.
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