Google’s click signals: How user behavior drives rankings

Google’s click signals: How user behavior drives rankings

Google’s click signals: How user behavior drives rankingsFor years, the SEO community debated whether Google actually uses click data to determine rankings. Google’s public messaging was deliberately ambiguous. Then came a wave of hard evidence: sworn antitrust trial testimony, a landmark API leak, patent literature, and now deeper analysis from leading industry voices like Cyrus Shepard of Zyppy Signal, who recently published a detailed breakdo…