Google warns of lower quality amid Europe search revamp
Google says the new format will boost vertical search services while removing features that helped European hotels, airlines and restaurants attract direct bookings.
- On Tuesday, Alphabet's Google rolled out changes to its online search results in Europe to satisfy EU antitrust regulators, a move the company said will degrade users' experience and increase costs for European businesses.
- The European Commission ordered these changes after fining Google €460 million in July for favoring its own services in shopping, hotels, transport and sports results, violating the Digital Markets Act.
- Revamped search results now feature one specialized search engine at the top, followed by two others with fewer details, while removing key features like real-time prices from business listings.
- Nick Fox, Google's senior vice-president, knowledge & information, said the changes "degrade the user experience," noting that past compliance shifts caused a 30% drop in direct booking traffic for Europeans.
- President Donald Trump threatened a probe into the bloc's "robbing" of American companies, while the Commission warned Google faces periodic penalties of up to 5% of worldwide turnover for non-compliance.
14 Articles
14 Articles
Google, of Alphabet, began implementing on Tuesday (8) changes in its online search results in Europe to meet the requirements of the antitrust regulatory bodies of the European Union, a measure that, according to the company, will worsen the experience of users and increase costs for European companies. The changes represent the greatest reduction in the quality of the service of the most popular internet search mechanism in the world in its 29…
Google needs to change its search results again at the pressure of the EU. The Group expects further losses for European companies.
Google made EU search worse, and announced it
Google changed how search works in Europe on Tuesday. Then it told everyone the new version is worse. Foo Yun Chee reported the rollout for Reuters, which had the story first. The company is complying with an order from the European Commission, and it is doing so while describing the result as the biggest quality […] This story continues at The Next Web
GOOGLE is changing its search results in Europe due to the EU's Digital Markets Act. They claim it will worsen the user experience and hurt businesses by favoring large online intermediaries.
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