Google’s New Pixel Tag Is Slimmer than an AirTag and Smarter at Finding Your Stuff
The tracker uses Google’s Find Hub network and costs $29 for one, with Bluetooth, Ultra Wideband and a replaceable battery.
- On Wednesday, Google unveiled the $29 Pixel Tag at its livestreamed "Made by Google '26" event, positioning the device as a direct competitor to Apple's AirTag for tracking valuable items.
- The Pixel Tag leverages the Android Find Hub network, which taps into Android devices worldwide to locate lost items, and offers Bluetooth and Ultra Wideband connectivity for precision finding.
- Spec-by-Spec, the oval-shaped device measures 1.1 inches wide and 0.2 inches thick, weighing 0.4 ounces; rated IP67, it withstands submersion in 1 meter of water for up to 30 minutes.
- Powered by a user-replaceable CR2032 coin cell battery, the device lasts roughly one year, and users can locate and ring the tag directly from the Pixel Watch or phone.
- The Pixel Tag becomes available for purchase on November 11, 2026, with pricing set at $29 for a one-pack or $99 for a four-pack, designed for keychains and bags.
24 Articles
24 Articles
Google's Pixel Tag picks a bold strategy in a sea of AirTag clones
Google’s first first-party Find Hub tracker is finally here. The Pixel Tag drops in November and, while there’s a lot of promise here, Google has opted for a pretty bold strategy in a world where the AirTag dominates – let’s see if it pays off for ’em.
Google Pixel Tag announced: Can you buy it yet?
Ahead of its Made by Google hardware event on Wednesday, Google has unveiled an Apple AirTag competitor. The all-new Pixel Tag is the company's first-ever Bluetooth tracker.Just like the AirTag, the Pixel Tag will be sold individually for $29.99 and as a four-pack for $99.99. Google wasn't taking preorders for it at the time of writing, but it already has an official release date of Wednesday, Nov. 11, and a Google Store product page where shopp…
Google unveils finder tag, new AI smartphone features
The tech giant has organized a press launch event in New York to present the Pixel Tag, a rival to the AirTag, a tracking device commercialized by Apple since 2021. The tracking device, which sells for $29.99 (34.99 euros) can be connected to Android devices and used to locate valuables such as a wallet or luggage. The new gadget can detect, for example, if keys fall behind a sofa. "Yeah, it has that level of accuracy," Google product manager Sp…
Google has just introduced its first localizer device, the Pixel Tag assembles very much to Apple's alternative
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