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Google spent months pushing AI mode — now it might be doing the opposite

TL;DR A user spotted Google testing Search without AI Mode on Chrome in Incognito mode. This follows a $500 million drop in Alphabet’s value due to underperforming ad revenue from AI Mode. It’s unclear if Google is limiting AI Mode for users it can’t make a profit from, or if it’s considering a return to stripped-down Search. When Google started its search business in 1998, it stated that its mission was “to organize the world’s information and…

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After putting much emphasis on its IA mode, Google could finally reverse. The American giant would test a version of its search engine rid of this feature. A test that comes in while the firm is experiencing a loss of nearly $500 billion in market capitalization, in the face of concerns related to IA mode.

With all the focus on AI products, you would almost forget that Google, as the advertising company it is today, has its roots in the search engine world. And now it seems that the American company is returning to the old-fashioned search bar.

Google is testing removing the AI Mode button from the Search Bar. Some users have spotted this change, but the company hasn't confirmed its permanent removal.

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Android Authority broke the news in British Columbia, Canada on Tuesday, November 3, 2026.
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