US EditionGoogle offers to tweak search results as EU antitrust fine looms
Google proposes identical features and equal-format search result boxes for rivals to comply with the EU Digital Markets Act, aiming to avoid a multibillion-euro antitrust fine.
- Google has offered to make further changes to its search results in its latest attempt to avoid a European Union antitrust fine, and it risks a fine in the coming months, Reuters reported.
- Regulators flagged concerns that the European Commission scrutinised Google for allegedly favouring Google Shopping, Google Hotels and Google Flights, prompting the company to modify its July proposal after vertical search engines' criticism.
- The proposal would create a VSS box for each vertical search service, with suppliers placed above or below based on query relevance; Google said bids would be objective and rivals’ data kept private.
- Google said it was keen to find a balanced solution and end the EU probe but warned of risks, while a Google spokesperson said further changes could favour intermediaries over European businesses.
- Under the Digital Markets Act, price comparison sites and vertical search engines criticised Google's previous proposals, which aim to limit Big Tech's power and increase user choice.
15 Articles
15 Articles
Google is under observation, in the EU it is again about the search results and the preference of its own functions. As you know, Google offers its own search functions for flights, hotels and so on, but cannot prefer them to third-party providers. In order to meet the requirements of the EU, there are therefore adjustments and thus a change in search results. Google adapts the presentation of the "vertical search services" and provides the exac…
Techmeme
UpstractDocument: to avoid an EU fine, Google offered to tweak its search results to show vertical search engines in their own box on Search
Foo Yun Chee / Reuters: Document: to avoid an EU fine, Google offered to tweak its search results to show vertical search engines in their own box on Search — Alphabet's (GOOGL.O) Google has offered to make further changes to its search results in its latest attempt to avoid a European Union antitrust fine, according to a document seen
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