Google on trial (again): Internal documents show internet giant used exclusivity deals to maintain ad empire

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Google on trial (again): Internal documents show internet giant used exclusivity deals to maintain ad empire

Google's publisher ad tech was only as strong as the advertisers those publishers got access to — but those publishers knew they couldn't get them anywhere else. In internal Google documents released on Day 7 of the United States vs. Google trial Tuesday, company employees worried that if Google's ad exchange for publishers, AdX, lost exclusivity to Google's advertisers, "many publishers would terminate their AdX relationship in favor of their p…