US EditionGoogle on trial (again): Internal documents show internet giant used exclusivity deals to maintain ad empire
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Read with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.1 Articles
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Google on trial (again): Internal documents show internet giant used exclusivity deals to maintain ad empire
Google's publisher ad tech was only as strong as the advertisers those publishers got access to — but those publishers knew they couldn't get them anywhere else. In internal Google documents released on Day 7 of the United States vs. Google trial Tuesday, company employees worried that if Google's ad exchange for publishers, AdX, lost exclusivity to Google's advertisers, "many publishers would terminate their AdX relationship in favor of their p…
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