US Edition'As Threats Evolve, Gemini Keeps Our Defenses One Step Ahead': Google Claims Its AI Helped It Block over 8.3 Billion Malicious Ads in 2025
Gemini-powered tools caught more than 99% of policy-violating ads before they were shown, Google said, while incorrect advertiser suspensions fell 80%.
- Google blocked a record 8.3 billion ads globally in 2025, up from 5.1 billion the year before, according to the 2025 Ads Safety Report released Thursday.
- Gemini models now power Google's enforcement, allowing the company to detect policy-violating ads with greater precision and identify deceptive patterns across large campaigns automatically.
- Among blocked items, 602 million ads and 4 million accounts were linked to scams. Keerat Sharma, Vice President of Ads Privacy and Safety at Google, said the approach reduced incorrect advertiser suspensions by 80% year over year.
- In India, Google's largest market by users, the company blocked 483.7 million ads—nearly double the previous year—while account suspensions fell to 1.7 million from 2.9 million.
- Sharma indicated these figures will likely fluctuate as bad actors adapt tactics, while Google aims to maintain layered defenses, including advertiser verification, to stop harmful content earlier.
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Google says AI helped it thwart billions of 'bad ads'
SAN FRANCISCO, United States — Google on Thursday said tools utilizing Gemini artficial intelligence helped it derail some 8.2 billion online ads which violated its policies last year."We really dove into how to rethink our systems using AI," Google's vice president of ads privacy and safety Keerat Sharma said during a briefing with journalists."Our latest models better understand intent, helping us spot malicious content and preemptively block …
Google details AI push against harmful ads
Google says its Gemini AI models are helping stop harmful ads before Australians see them, with 438.6 million ads removed and 594,000 advertiser accounts suspended in Australia in 2025. The company said its latest ad safety systems are improving scam detection and speeding up enforcement, as bad actors use generative AI tools to create deceptive ads at scale. What Google says Gemini is doing According to Google, Gemini-powered tools helped its g…
In 2025, Google doubled its detection capabilities for fraudulent advertising through the Gemini AI, analyzing hundreds of billions of "signals" to anticipate circumvention attempts.
The use of its Gemini Generative Artificial Intelligence (AI) model allowed Google to block in 2025 about 8.2 billion online ads that broke its rules, according to figures published on Thursday by the American tech giant.
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