Google Is Buying All of Spirit Airlines’ Data to Feed Its AI Models
Google says the archive will help improve products and train AI models, while a third party will scrub personal information before transfer.
- Google won a bankruptcy auction on Monday to purchase internal data from defunct Spirit Airlines for $10 million, securing records to train artificial intelligence models.
- The competitive auction saw Google outbid AI firm Mercor, which offered $7.5 million, after Spirit Airlines ceased operations earlier this year due to financial struggles.
- Acquired assets include over 100 million emails, 500 million Microsoft Teams chats, and operational records, while the purchase explicitly excludes passenger profiles and loyalty program information.
- A Google spokesperson confirmed the data will be "rigorously scrubbed of any personally identifiable information by a third party before receipt," ensuring deidentification for model training.
- Judge Sean H. Lane is scheduled to hear the sale on Wednesday, as proprietary business data becomes an increasingly sought-after commodity for companies developing advanced AI models.
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Google's proposal was the winner of an asset auction at Spirit Airlines, which closed operations in May. The technology will be left with emails, conversations, documents and spreadsheets from the company.
Google Pays $10 Million for Defunct Spirit Airlines' Trove of Corporate Data to Fuel AI Models
Google just spent $10 million to acquire a massive cache of internal records from Spirit Airlines. The low-cost carrier ceased operations in May after years of financial strain and two Chapter 11 bankruptcy filings. But its data lives on. And in the hands of one of the world’s largest technology companies, those decades of operational history could sharpen artificial intelligence systems in ways that surprise even industry veterans. The deal, ap…
Google Just Bought 100 Million Emails From a Dead Airline for $10 Million
Alphabet just outbid an AI startup to acquire the entire internal archive of a collapsed airline, and what that paperwork contains reveals something uncomfortable about where frontier AI labs are hunting for training data.
Mails, team chats and presentations: Google has paid millions for these and other company data of the failed carrier Spirit Airlines. The tech group wants to improve its AI.
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