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Google hit with EU antitrust investigation into its spam policy

  • On Thursday, November 13, the European Commission launched a Digital Markets Act probe into Google to examine if it demotes media publishers' sites with sponsored content, EU antitrust chief Teresa Ribera said.
  • The policy, first introduced in March 2024, triggered complaints from Italian newspaper federation FIEG and German media company ActMeraki, who say it penalises sites hosting third-party promotional content.
  • Google defended the measure, saying the policy is necessary to combat deceptive pay‑for‑play tactics, with Pandu Nayak, chief scientist at Google Search, calling the probe misguided and citing a German court dismissal.
  • The Commission said it will seek to conclude the probe within 12 months, and Alphabet could be fined up to 10% of worldwide turnover despite President Donald Trump's warnings.
  • Following recent fines, the probe follows a €2.95 billion penalty and Penske Media Corporation's lawsuit accusing AI Overviews of reducing publishers' click-throughs, potentially setting a precedent for balancing anti-spam with publishers' models.
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The HinduThe Hindu
+3 Reposted by 3 other sources
Lean Left

Google proposes adtech changes to avoid breakup after EU fine

Google on Friday announced changes to its advertising services to avert the risk of a breakup

·India
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Center

Under pressure from the European Union, the US technology company Google has announced changes to its business model.

·Germany
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Lean Left

Condemned by Brussels to pay EUR 2.95 billion for abuse of dominant position, the group promises "immediate changes". The company is still at trial for similar facts in the United States.

·Paris, France
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The Fashion Law broke the news in on Wednesday, November 12, 2025.
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