Google hit with EU antitrust investigation into its spam policy
- On Thursday, November 13, the European Commission launched a Digital Markets Act probe into Google to examine if it demotes media publishers' sites with sponsored content, EU antitrust chief Teresa Ribera said.
- The policy, first introduced in March 2024, triggered complaints from Italian newspaper federation FIEG and German media company ActMeraki, who say it penalises sites hosting third-party promotional content.
- Google defended the measure, saying the policy is necessary to combat deceptive pay‑for‑play tactics, with Pandu Nayak, chief scientist at Google Search, calling the probe misguided and citing a German court dismissal.
- The Commission said it will seek to conclude the probe within 12 months, and Alphabet could be fined up to 10% of worldwide turnover despite President Donald Trump's warnings.
- Following recent fines, the probe follows a €2.95 billion penalty and Penske Media Corporation's lawsuit accusing AI Overviews of reducing publishers' click-throughs, potentially setting a precedent for balancing anti-spam with publishers' models.
200 Articles
200 Articles
Under pressure from the European Union, the US technology company Google has announced changes to its business model.
Condemned by Brussels to pay EUR 2.95 billion for abuse of dominant position, the group promises "immediate changes". The company is still at trial for similar facts in the United States.
Google offers to change search results amid $3.4 billion EU penalty threat — Here's what we know
Google has offered to change its ad tech products and search results in efforts to settle the $3.4 billion European Union (EU) penalty threat. Here are the changes which Google plans to make.
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