Google Confirms Pixel 11 Prices Are Going up as RAM Costs Spiral
Google says it is passing supplier RAM cost spikes to Pixel buyers while working to make Android and apps more memory efficient.
- Google Vice President of Devices and Services Shakil Barkat confirmed this week that upcoming Pixel 11 devices will see price adjustments, citing a "severe, supplier-driven RAM memory crisis" impacting the hardware industry.
- Barkat emphasized that memory prices have surged to unprecedented levels; Morgan Stanley data shows 1GB of RAM climbed from $2.80 in 2025 to $12 this year, forcing Google to pass costs to consumers.
- Leaked pricing suggests the Pixel 11 and Pixel 11 Pro will start $100 higher, while the entry Pixel 11 Pro may drop to 12GB of RAM; storage doubling to 256GB is expected to soften the blow.
- Barkat warned that "in-market Pixel phones" will eventually see an impact, hinting the $499 base price of the Pixel 10a may not last, though Google has not specified when existing prices will increase.
- Google maintains a "dedicated effort" to reduce RAM requirements through software optimization; Barkat noted buyers can expect promotions, trade-in offers, and bundled perks like Google One to keep the lineup accessible.
18 Articles
18 Articles
Google confirms Pixel price hikes across the board
Google is unveiling the Pixel 11 family on August 12, and ahead of that, the company's VP of Devices and Services Shakil Barkat has confirmed what we were all fearing: price hikes are coming. Barkat has unsurprisingly revealed that, like all other consumer tech companies, Google is also facing an unprecedented surge in costs, noting that there's never been an increase in memory prices quite like this one. The exec says the company has "shielded"…
Pixel 11 price hikes look confirmed, as Google exec warns Pixel 10a could be next
TL;DR Leaks have suggested Pixel 11 prices will start higher than ever this year, beginning at $899. A new interview with Google’s VP of Devices and Services confirms that “adjustments” are impacting Pixel prices. Beyond the upcoming Pixel 11 series costing more, the existing Pixel 10a will also likely be impacted. With Samsung Unpacked now officially behind us, we are staring straight ahead at the Made By Google event coming up on August 12 wh…
Google All but Confirms Price Hikes for Upcoming Pixel 11 Lineup Amid RAM Shortage
Google has officially confirmed that upcoming Pixel 11 phone series will see price increases due to the ongoing global memory shortage. In an interview with 9to5Google, Google’s Vice President of Devices and Services, Shakil Barkat, revealed that rising component costs leave the company with no choice but to adjust hardware pricing dynamically. Unprecedented memory costs hit the supply chain The main catalyst behind these financial adjustments i…
With Google set to release their new Pixel 11 series smartphones on August 12, a piece of news is now coming out that will disappoint consumers. Google will increase prices for the upcoming Pixel 11 series and other existing Pixel models...
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