US EditionGoogle and US government battle over the future of internet advertising
Judge Brinkema evaluates government-requested divestitures amid Google's $3.5 trillion market value surge, with the DOJ citing 55 million ad requests per second as evidence of monopoly power.
- Google will face the U.S. government in court over allegations that parts of its digital ad network are an illegal monopoly.
- A judge previously ruled that pieces of Google's ad technology were rigged in an anti-competitive way.
- The Justice Department wants Google to sell some of its ad tech, arguing a breakup is needed to rein in the 'recidivist monopolist'.
51 Articles
51 Articles
Will Google soon be smashed? A court ruled on a separation of an important part of the company requested by the U.S. government.
Judge wants to fix Google’s ad tech monopoly before it’s too late
Google and the Justice Department had their last chance to make their case before Judge Leonie Brinkema Friday before she decides whether Google needs to be broken up to remedy its ad tech monopoly. Brinkema expects to issue her ruling next year, but understands that “time is of the essence,” as Reuters reported. While the DOJ wants the court to force Google to sell its AdX exchange, and leave open the option to force a sale of its publisher ad …
The United States calls on the justice system to dismantle Google's advertising activity, a request motivated by the belief that the digital giant's commitments will not be enough to restore competition
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