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Google Ads rolls out AI Max & new generative tools globally
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3 Articles
How you ran Google ads for the last 20 years is about to change
In May 2025, Google introduced AI Max into its search campaigns in select geographical regions. The one-click tool has a comprehensive suite of enhancements such as final URL expansion, search term matching, and improved text customisation for Search campaigns. With improved search term matching, advertisers get a broader audience match beyond current campaign keywords. Through URL expansion, AI Max redirects users to relevant landing pages bas…
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