“Go Woke, Go Broke” Starting to Choke: Companies That Kept DEI Under Trump 2.0 Fared Just as Well

“Go Woke, Go Broke” Starting to Choke: Companies That Kept DEI Under Trump 2.0 Fared Just as Well

A new report is proving once again that the tired conservative phrase “go woke go broke” has no truth behind it. Companies that kept their DEI policies in place, even after President Donald Trump put out an executive order in 2025 threatening companies that supported it, have since performed just as well as those who caved to political pressure and abandoned the principles, per a new report in The Guardian. Some of the largest companies mentione…

CHOCHILINO Companies that kept DEI policies thrive despite threats... %

Conservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”. In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and …