GMA says efforts ongoing to refresh TV programs amid viewership shift - BusinessWorld Online

Duavit blames current programs for dip in ad revenues

MANILA, Philippines — GMA Network wants to put out “more responsive” content both for the broadcast and online spaces, noting current programs were not doing well and have caused a decline in advertising revenues. In a virtual stockholders meeting on Wednesday, Gilberto Duavit Jr., president and CEO of the Gozon-led media group, said the problem

GMA says efforts ongoing to refresh TV programs amid viewership shift - BusinessWorld Online

GMA NETWORK, INC. said it is addressing last year’s decline in advertising revenues by refreshing its television programming amid a shift in audience viewership. “Now, to address this, this has a twofold effect. It’s caused by the programs themselves, and needless to say, the growing or significant shift of viewership from TV to the digital platforms,” GMA Network President and Chief Executive Officer Gilberto R. Duavit, Jr. said during the comp…

Can Sports Replace Scripted Television Viewership on Broadcast TV? - Entertainment Strategy Guy

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Normally, I just sneak a quick look at broadcast and cable TV show renewals into my regular Renewals and Cancellations update, without saying much else, but I’m not doing …