Global Toy Sales Stabilize in 2024: Collectibles, Fan Favorites, and Smart Spending Shape the Market
3 Articles
3 Articles
Exclusive: Gen Media and Circana on the future of the UK toy market
In the February issue of Toy World, Generation Media and Circana collaborated to give readers a look into the predicted UK toy landscape for 2035. In a collaborative effort between Generation Media & Circana, industry leaders gathered at London Toy Fair to peer into the crystal ball at the UK toy market. The comprehensive forecast, presented at the “Toying with the Future” event, charts a transformative trajectory for the sector, driven by demog…
Circana Reports Global Toy Sales Stabilized in 2024
Global toy sales stabilized in 2024 with a decline by 0.6% in 2024. The report comes from report by Circana, the leading advisor on the complexity of consumer behavior. The company studied 12 global markets, including Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, United Kingdom, and the United States as part of its findings. Five of the 11 toy supercategories tracked by Circana saw year-over-year dolla…
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