US EditionGlobal Premium Smartphone Sales Hit Record High in H1 2025 as Google Re-Enters Top Five: Counterpoint
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4 Articles
In the premium area, the Pixel series now makes it into the Top Five. Apple loses relatively easily, but still dominates this category clearly.
The smartphone market in the premium segment increased in the first half of 2025. Google was able to grow the most.
Google's Pixels rocket back into the global top 5 premium smartphones
TL;DR Pixels are suddenly doing very well in the global premium smartphone market. Google broke into the top 5 in the first half of this year, thanks to a highly successful Pixel 9 series. Apple still leads the pack by a mile, with Samsung claiming second place. Google is definitely doing something right because Pixels are back in the top 5 global premium smartphone rankings (devices that cost above $600), with a highly impressive 105% growth y…
Global Premium Smartphone Sales Hit Record High in H1 2025 as Google Re-Enters Top Five: Counterpoint
Global premium smartphone sales grew eight percent YoY in H1 2025, according to Counterpoint Research. Apple retained its top position with a 62 percent market share, followed by Samsung, Huawei and Xiaomi. Google climbed to the fifth spot this time, thanks to strong Pixel 9 sales, which doubled YoY.
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