Global Music Powerhouses NE-YO, Sonu Nigam, MC Jin, and Former Warner Music Asia Co-President Jonathan Serbin Launch Pacific Music Group

Ne-Yo, Sonu Nigam and MC Jin Launch Pacific Music Group in Hong Kong

Ne-Yo, Sonu Nigam and MC Jin have partnered with former Warner Music Asia co-president Jonathan Serbin to launch Pacific Music Group.

Global Music Powerhouses NE-YO, Sonu Nigam, MC Jin, and Former Warner Music Asia Co-President Jonathan Serbin Launch Pacific Music Group

HONG KONG--(BUSINESS WIRE)--Nov 24, 2025-

Ne-Yo, MC Jin, Sonu Nigam Launch New Label Aimed At Asian Music Market

Ne-Yo, MC Jin and Sonu Nigam have launched Pacific Music Group, a new record label aimed at promoting artists from Asia.

Sonu Nigam, NE-YO, MC Jin & Jonathan Serbin launch Pacific Music Group

Pacific Music Group, a new Hong Kong–based entertainment company founded by NE-YO, Sonu Nigam, MC Jin and music executive Jonathan Serbin, has formally launched with a mandate to develop globally competitive talent from across Asia. The company is positioning itself as a Pan-Asian artist incubator and a strategic gateway for international acts entering the region. The venture arrives at a moment when Asia’s influence on the global music economy …

Ne-Yo, Sonu Nigam, MC Jin Launch Pacific Music Group

Photo Credit: Pacific Music Group A new Hong Kong-based global music label aims to develop top Pan-Asian talent for the global stage while serving as a gateway for international artists entering Asia. American singer-songwriter Ne-Yo, Indian music legend Sonu Nigam, and pioneering Chinese American rapper MC Jin have joined forces with veteran music executive Jonathan Serbin to launch Pacific Music Group. The new entertainment company headquarter…

Ne-Yo, Sonu Nigam, MC Jin Launch Pacific Music Group

A new Hong Kong-based global music label aims to develop top talent for the global stage and serve as a gateway for international artists.