US EditionGlobal cult following keeps Le Creuset simmering
- Le Creuset, a maker of enamelled cast-iron kitchenware, was founded in 1925 in the village of Fresnoy-le-Grand, northern France, where its factory remains today.
- Two Belgian entrepreneurs established the factory in a village of about 3,000 inhabitants to produce staple cookware like the flaming orange Dutch oven.
- Le Creuset’s iconic Dutch oven now comes in around 100 colors, with basic models costing about 250 euros, while elaborate editions carry higher prices.
- In 1988, Le Creuset was purchased by Van Zuydam, who has South African heritage and British nationality, and under his leadership the brand expanded internationally to operate in over 80 countries with 575 retail locations worldwide.
- Le Creuset maintains a cult-like global following supported by social media, strong luxury homeware growth, and resilience against tariff concerns, reflecting broad market success.
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Watauga Democrat+30 Reposted by 30 other sources
Global cult following keeps Le Creuset simmering
They feature in the Duchess of Sussex's "With Love, Meghan" Netflix cooking show. They've been spotted in rapper Snoop Dogg's kitchen. Top chefs can't live without them, and TikTok posts draw millions.
·Calhoun, United States
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Leaning Left5Leaning Right9Center5Last UpdatedBias Distribution47% Right
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R 47%
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