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Giannis Antetokounmpo Joins Major Prediction Market Kalshi as a Shareholder

Giannis Antetokounmpo will support Kalshi's live events and marketing but cannot trade on NBA markets, marking his first business venture as a basketball star shareholder.

  • On Friday, Milwaukee Bucks star Giannis Antetokounmpo announced he joined Kalshi as a shareholder, and Kalshi said he is the company's first basketball star to do so.
  • Subject to trade speculation, Antetokounmpo had not played since straining his right calf on Jan. 23, while Kalshi posted event contracts and odds before Thursday's NBA trade deadline.
  • The agreement gives Antetokounmpo a role in live events and marketing, and Kalshi CEO Tarek Mansour called him `a legend` and praised him as a long-term partner.
  • Kalshi will prohibit Antetokounmpo from trading on NBA-related markets, and the deal could boost Kalshi's sports trading profile due to his stature, the company said.
  • Prediction markets operate with event contracts that cost $0 to $1, reflecting 0% to 100% odds and rose to prominence in politics after a Polymarket trader won more than $400,000, raising insider-trading suspicions.
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dailyjournal.net broke the news in on Friday, February 6, 2026.
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