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Morning Live Presenter Gethin Jones Receives Warning for Breaching BBC Guidelines

The presenter was reminded of BBC rules after wearing Clogau watches on air, including a £550 model seen more than 30 times, reports said.

  • Cardiff-Born TV presenter Gethin Jones has been reminded of strict BBC guidelines after wearing watches from Clogau, a brand he represents, while presenting Morning Live.
  • BBC editorial guidelines state presenters 'must not appear on-air wearing clothing or using products or services which they have been contracted to promote.' Jones reportedly wore a £550 Clogau model over 30 times on the program, most recently on Wednesday.
  • A long-standing ambassador for the Welsh heritage brand, Jones has featured in numerous advertisements alongside model Nikki Chislett. He wore other timepieces including a £420 watch during his eight-month period on the show.
  • BBC Studios spokesperson confirmed Gethin has been reminded of these guidelines regarding commercial activities. The broadcaster previously reprimanded Monty Don and Shirley Ballas for similar breaches of promotional policies.
  • Editorial rules also forbid promotional work from attempting to 'imitate, suggest a reference or connection to or pass off BBC content.' These regulations maintain the broadcaster's impartiality and independence from commercial influence.
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Morning Live presenter Gethin Jones receives warning for breaching BBC guidelines

Morning Live presenter Gethin Jones has reportedly received a warning for breaching BBC guidelines - here's what he did.

·Scotland, United Kingdom
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Wales Online broke the news in Wales, United Kingdom on Sunday, June 28, 2026.
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