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Morning Live Presenter Gethin Jones Receives Warning for Breaching BBC Guidelines
The presenter was reminded of BBC rules after wearing Clogau watches on air, including a £550 model seen more than 30 times, reports said.
Cardiff-Born TV presenter Gethin Jones has been reminded of strict BBC guidelines after wearing watches from Clogau, a brand he represents, while presenting Morning Live.
BBC editorial guidelines state presenters 'must not appear on-air wearing clothing or using products or services which they have been contracted to promote.' Jones reportedly wore a £550 Clogau model over 30 times on the program, most recently on Wednesday.
A long-standing ambassador for the Welsh heritage brand, Jones has featured in numerous advertisements alongside model Nikki Chislett. He wore other timepieces including a £420 watch during his eight-month period on the show.
BBC Studios spokesperson confirmed Gethin has been reminded of these guidelines regarding commercial activities. The broadcaster previously reprimanded Monty Don and Shirley Ballas for similar breaches of promotional policies.
Editorial rules also forbid promotional work from attempting to 'imitate, suggest a reference or connection to or pass off BBC content.' These regulations maintain the broadcaster's impartiality and independence from commercial influence.