German Publishers Reject Apple's Revised App Tracking Rules, Urge Antitrust Fine
German publishers argue Apple’s App Tracking Transparency tool favors its own apps and propose a fine up to 10% of Apple’s annual turnover, citing antitrust concerns.
9 Articles
9 Articles
When iPhone users open an app for the first time, they can prohibit them from recording activities with other services.The advertising industry is unfairly disadvantaged.The German media and advertising industry wants Apple to prohibit the app tracking inquiry on iPhones in Germany by the Federal Cartel Office. Apple's proposals in the context of the abuse proceedings of the Federal Cartel Office are not suitable to address the competition probl…
German publishers reject Apple’s revised app tracking rules, urge antitrust fine
By Foo Yun Chee BRUSSELS, March 10 (Reuters) – Apple’s proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country’s antitrust authority to slap a fine on the U.S. tech giant. The call by the groups which included media agencies and the German Association of the Branded Goods Industry came three…
German publishers reject Apple's revised app tracking rules, urge antitrust fine
BRUSSELS, March 10 : Apple's proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country's antitrust authority to slap a fine on the U.S. tech giant. The call
The umbrella associations of the German media and advertising industry have spoken out against the changes proposed by Apple to the anti-tracking measures integrated in iOS called App Tracking Transparency (ATT). In a joint statement before us, they call on the Federal Cartel Office to reject Apple's proposals and to examine a fine. Bundeskartellamt investigates ATT system The Federal Cartel Office has been monitoring more closely for about thre…
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