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George at Asda ramps up menswear push as supermarket fashion gains ground

Summary by Retail Gazette
George at Asda is strengthening its menswear offer as the supermarket fashion market continues to take share from traditional high street retailers. It said menswear remains a major growth area for the business, with year-on-year sales uplifts running ahead of the wider market as shoppers seek more affordable and versatile fashion. George is responding with a sharper focus on style-led collections at competitive prices, with its latest Studio Ed…
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Retail Gazette broke the news on Friday, June 5, 2026.
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