Generous Brands to Acquire Health-Ade Kombucha, Doubling Down on Premium, High-Growth Functional Beverages

Generous Brands to Acquire Health-Ade Kombucha, Doubling Down on Premium, High-Growth Functional Beverages

LOS ANGELES--(BUSINESS WIRE)--Jul 22, 2025-

Generous Brands to acquire kombucha maker Health-Ade

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire local kombucha producer Health-Ade.

Generous Brands to acquire Health-Ade Kombucha for $500m

Generous Brands, a prominent player in the premium refrigerated beverage sector, has announced its acquisition of Health-Ade Kombucha for approximately $500 million, according to sources familiar with the deal.