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Gene Wilder's Voice Recreated with AI for Netflix's New Willy Wonka Competition Series
The AI-fueled competition will send 12 winners and their partners into a Wonka-style factory and award one contestant a life-changing prize.
On September 23, 2026, Netflix will premiere 'Wonka's The Golden Ticket,' a nine-part reality competition series using an AI-recreated voice of Gene Wilder to guide 12 contestants through challenges inspired by the 1971 film.
Netflix partnered with AI audio firm ElevenLabs to generate the voice, securing explicit consent from the Gene Wilder Estate to honor the late actor's iconic 1971 performance as Willy Wonka.
Filmed in the Gold Coast, Australia, the series features 12 contestants navigating sets inspired by the 1971 movie, with actor Rusty Goffe reprising his role as an Oompa Loompa.
Karen B. Wilder, the actor's widow, said she is "delighted" to introduce his "magic to a new generation," emphasizing that the project celebrates the warmth he brought to Willy Wonka.
The series marks Netflix's latest Roald Dahl adaptation following its 2021 acquisition of the Roald Dahl Story Company, positioning the streamer as a major player in adapting the author's literary catalog.