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Gen Zs Guzzling Hard Rated as Dan Murphy’s Amps up Security Measures

Hard Rated's rebranding followed breaches of industry codes but sales surged, leading to increased security and leadership changes at Dan Murphy's parent company Endeavour.

Summary by Sydney Morning Herald
The interim boss of Endeavour Group - the owner of Dan Murphy’s and BWS - Kate Beattie says Australians are choosing to hit the pub instead of drinking at home.

3 Articles

The AgeThe Age
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Brisbane TimesBrisbane Times
Lean Left

Gen Zs guzzling Hard Rated as Dan Murphy’s amps up security measures

The interim boss of Endeavour Group - the owner of Dan Murphy’s and BWS - Kate Beattie says Australians are choosing to hit the pub instead of drinking at home.

·Australia
Read Full Article
Sydney Morning HeraldSydney Morning Herald
Lean Left

Gen Zs guzzling Hard Rated as Dan Murphy’s amps up security measures

The interim boss of Endeavour Group - the owner of Dan Murphy’s and BWS - Kate Beattie says Australians are choosing to hit the pub instead of drinking at home.

·Sydney, Australia
Read Full Article
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  • 100% of the sources lean Left
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Sydney Morning Herald broke the news in Sydney, Australia on Monday, August 25, 2025.
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