US EditionGen Z’s growing interest in financial advice and investing fuelled by social media
- 68 percent of Gen Z Canadians are investing consistently each year, according to a 2024 survey by TD Bank.
- About 82 percent of Canadians aged 18 to 24 use investment advice found on social media, as reported by the Canadian Securities Administrators in 2024.
- Financial influencers, or 'finfluencers,' are popular for their relatable videos on budgeting and investing.
- Young people emphasize the importance of independent research and caution when taking financial advice from online sources.
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22 Articles
Gen Z’s growing interest in financial advice and investing fuelled by social media
As soon as he turned 18, Matthew Robertson set up a tax-free savings account, downloaded personal finance apps on his phone and started listening to podcasts to plug himself into the stock market.
·Canada
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Gen Z’s growing interest in financial advice and investing fuelled by social media – 105.9 The Region
As soon as he turned 18, Matthew Robertson set up a tax-free savings account, downloaded personal finance apps on his phone and started listening to podcasts to plug himself into the stock market. Now 21, Robertson said finances are partially a personal interest project, but he’s also learned to pay attention out of necessity as a post-secondary student navigating an affordability crisis. “Looking to our future, we kind of have to take (finances…
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Total News Sources22
Leaning Left9Leaning Right1Center2Last UpdatedBias Distribution75% Left
Bias Distribution
- 75% of the sources lean Left
75% Left
L 75%
C 17%
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