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Gen Z’s Buying Choices Shaped by Social Media, Study Shows
Summary by thefinancialanalyst.net
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Gen Z’s Buying Choices Shaped by Social Media, Study Shows
A recent study published in the International Journal of Management and Economics sheds light on the significant influence that enterprises’ social media activities have on the purchasing decisions of Generation Z consumers. Conducted among students in Poland and Great Britain in 2023, the research highlights how Gen Zers, those born roughly between the mid-1990s and early 2010s… Source
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