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Gen Z worry more about aging than Boomers, study reveals
The report says 53% of Gen Z worry about illness or pain in aging, compared with 45% of Boomers, as consumers redefine age around quality of life.
- Havas Health Network released a new global report titled 'Superaging' on Wednesday, arguing society is entering a 'Superaging Era' where people actively control how they age rather than passively accepting it.
- The shift fuels a global longevity economy estimated at $33 trillion, creating opportunities across industries from food and housing to technology. Eric Weisberg, Global Chief Creative Officer, Havas Health Network, called this 'as big as AI.'
- Research shows Gen groups rank illness or pain higher than Boomers, with more than half of Gen citing these as top concerns compared to 45% of Boomers.
- Longevity planning has moved mainstream, with 83% of consumers actively preparing for a longer life in at least one way, rising to 95% among Prosumers.
- A cross-generational pushback against youth obsession is emerging as Gen groups converge at 54% in their desire for less focus on youth, with 63% of Prosumers wanting less youth-focused content.
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Gen Z worry more about aging than Boomers, study reveals
·Portsmouth, United Kingdom
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Welcome to the Superaging Era: Youth is no Longer the Holy Grail as Gen X and Millennials Chase the 100-Year Lifestyle
/PRNewswire/ -- The rules of aging are being rewritten. According to new global research from Havas Health, 77% of Prosumers think society is too focused on...
·United States
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