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Gen Z hates diet sodas, but loves them with 'Zero Sugar' branding
Gen Z consumers favored 'Zero Sugar' labels over 'Diet' in a blind taste test pitting Pepsi Zero Sugar against Coca-Cola Zero Sugar last year.
- On the revived tour, Pepsi matched Pepsi Zero Sugar against Coca‑Cola Zero Sugar, omitting regular and Diet Pepsi from the test.
- Industry sampling leaned into Zero Sugar variants, with Coca‑Cola displaying Coca‑Cola Zero Sugar cans at its R&D centre's anniversary, and major promotions emphasizing Zero Sugar over legacy diets.
- At multiple sampling locations, sampling events on the Pepsi Challenge tour illustrate wide testing while Statista reports the sparkling water industry now generates around $328 billion annually.
- Growing non‑sugared categories suggest marketing shifts toward emphasizing Zero Sugar variants, with PepsiCo and The Coca‑Cola Company highlighting these in promotions, signaling a branding change.
- Sampling experiments testing names suggest that beverage companies may shift from legacy 'Diet' labels toward 'Zero Sugar' as industry revenues near $4.2 trillion, according to Statista.
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Total News Sources20
Leaning Left1Leaning Right1Center18Last UpdatedBias Distribution90% Center
Bias Distribution
- 90% of the sources are Center
90% Center
C 90%
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