Gazzetta: Financial Details of the New San Siro Naming Rights Agreement
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4 Articles
The new Inter and Milan stadium has not yet been built, but has already started to generate revenue. Generali has chosen to link its name to the plant since the early stages of the project, becoming Official Insurance Partner of the two clubs.
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Gazzetta: Financial details of the new San Siro naming rights agreement
The financial details of the naming rights agreement for the Generali stadium continue to emerge. The latest details have been revealed by 'La Gazzetta dello Sport' on their website: the deal will initially generate €10 million per season for the two clubs, before increasing once the stadium is inaugurated. In fact, once the stadium is […]
The Gazzetta dello Sport reveals the details, also unpublished, of the agreement that Inter and Milan have torn with Generali for the assignment of the naming rights of the new stadium of San Siro.
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