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How Gap Is Leveraging the Brand’s Katseye Success for the Holidays
Gap's holiday campaign features a 90-second spot with a multigenerational choir led by singer Sienna Spiro, building on Katseye's fall success with over 30 million views.
- Earlier this year Gap launched a 90-second holiday spot featuring 20-year-old Sienna Spiro and a multigenerational choir , generating more than 30 million views and extending fall momentum after its Katseye partnership.
- After the Better in Denim campaign, Gap said its work with rising girl group Katseye earned 8 billion media impressions and improved its U.S. adult denim ranking, up two spots from 2024.
- Choosing a larger choir and new song, Torres, who joined Gap last spring, staged one of its biggest sets to highlight emerging talent this year.
- Positive consumer sentiment has followed the launch, with Gap consumers showing strong engagement and Gap CEO stressing that relevance must drive revenue as Gen Z shoppers buy new styles.
- Tapping into a wider trend, Gap, 56-year-old brand, frames its holiday campaign as an emerging talent platform and extends last year's Janet Jackson a cappella cover amid the seasonal positivity trend.
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54 Articles
Coverage Details
Total News Sources54
Leaning Left1Leaning Right1Center5Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
14%
C 72%
14%
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