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FTC and State AGs Sue Amazon Claiming Secretly Inflated Prices in Search Advertising Auctions

Author: Luis Blanquez On August 31, 2026, the Federal Trade Commission and 22 state attorneys general sued Amazon in the U.S. District Court for the Western District of Washington. The case is Federal Trade Commission v. Amazon.com, Inc., No. 2:26-cv-03097-JHC (W.D. Wash.), before Judge John H. Chun. For years Amazon told advertisers it ran a […]
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This article discusses the allegations that Amazon inflated advertising fees by up to 250% during major sales events such as Black Friday. It also introduces the FTC's complaint and other documents that have been made public.

Amazon is facing new accusations from the U.S. Federal Trade Commission (FTC) for allegedly manipulating the operation of its advertising auctions and raising the prices paid by advertisers. The agency maintains that the company would have applied unannounced surcharges of up to 250% during large commercial events, while Amazon is [...]

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theantitrustattorney.com broke the news on Thursday, November 12, 2026.
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