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From Sydney Sweeney to Ronaldinho, Santiago Giménez and Lunay: American Eagle Bets on Football with “The Greats”
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Photo courtesy Football ceased to be just a sports show to become one of the most powerful cultural assets for global brands. In that context, American Eagle (AE) announced the launch of “The Greats”, with which it seeks to capitalize on the enormous cultural momentum of the most relevant sporting event of the year through a strategy where fashion, entertainment, authenticity and fandom converge.
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