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From sooty, to sneaky, to super Piet?
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From sooty, to sneaky, to super Piet?
ERIF Sinterklaas Brand & Product Study 2026 By Bryel Kerkhoff-Parnell & Martijn Kerkmeijer 1 July 2026, 10 min read On this commemoration and celebration of Keti Koti / Kadena Kibra, in the Netherlands, Suriname and across the Caribbean, we bring to you the results of our 11th study on Sinterklaas branding and merchandising, which continues to capture the social impact of anti-racist social justice movements through the evolution of the Zwarte P…
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